11/28/05 – Denver Business Journal Touts Online Holiday Shopping, Cites Booyah and Peak Uniques

 

Click click ... Computer-savvy consumers embrace online shopping

 

More holiday wish lists are getting filled in cyberspace

Paula Moore

Denver Business Journal, November 25, 2005

This Christmas season will be Peak Uniques' first, and the company is working with Boulder-based Booyah Networks Inc., a digital marketing and tech firm, to make sure they have a strong promotional program. "They usually work with high-end e-commerce Web sites, but they've taken us under their wing," Harrison said of Booyah.

One thing Peak Uniques already has done is buy thousands of keywords related to its top products to encourage shoppers not just to browse, but to buy as well.

 

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