10/10/05 - Former Avenue A | Razorfish Search Senior Manager Heads New Boutique Practice

Troy Lerner to lead search engine marketing services for The Booyah Agency.

BOULDER, Oct. 10, 2005 –The Booyah Agency today announced the addition of Troy Lerner to lead Search Engine Marketing efforts for the boutique interactive advertising agency. Mr. Lerner joins The Booyah Agency after nearly two years with Avenue A / Razorfish Search.

Lerner, 29, brings both large- and small-client experience to his new post. Most recently, he led new business development for the search engine marketing division of Seattle-based Avenue A / Razorfish, the largest independent interactive agency and an operating unit of aQuantive, Inc. (Nasdaq:AQNT). Prior to leading business development, Lerner headed the search marketing teams for companies such as Motor Trend and the American Automobile Association.

Before joining Avenue A / Razorfish, Lerner was the co-founder of an interactive marketing company providing software to nearly 70,000 users worldwide. Lerner sold the company in 2002.

"Troy is an experienced senior manager who has repeatedly demonstrated an ability to build and lead high-performance teams," said Michael Shehan, president of The Booyah Agency. "Troy’s expertise in the search industry and his ability to attract other industry leaders to his team provides our clients with a tremendous opportunity to receive a combination of big-agency expertise with a greater, boutique level of service and significant cost savings."

About Booyah Networks

Booyah Networks is a digital marketing and technologies company.  Through The Booyah Agency and Booyah Broadcasting Group divisions, the company offers the expertise, the technologies, and the distribution to maximize digital marketing efforts and reach customers.  The company was founded in 2001, is solidly profitable, and is located in the foothills of the Rocky Mountains in Boulder, Colorado.

 

Contact: Valerie Quintanilla

The Booyah Agency

4730 Walnut St

Suite 202

Boulder, CO 80301

Valerie@BooyahNetworks.com

303.426.7776, ext. 23