New York - Video advertising technology developer Visible World said on Monday that it has partnered with SpotXchange, a self-service exchange for online video ads, to allow advertisers and agencies to customize online video ads for specific demographics, geographic locations, market conditions, and other real-time data. For example, for an automotive client's campaign, the system might serve a video ad for an SUV or light truck in response to a call from a rural region, and an ad for a sedan in response to a call from an urban location, also providing dealer information and local promotions.

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