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For Immediate Release

 

 

Booyah Networks Hires Regional Sales Director

SpotXchange expands team to New York and the East Coast.

 

WESTMINSTER, CO (January 22, 2007) – Booyah Networks, a digital marketing and technologies company, hired Paul Bowlin as regional sales director for the company’s online video ad serving division, SpotXchange. Paul will run the company’s East Coast office.

 

“This is the year to make things happen with online video advertising. As such, we are continuing to invest heavily in our sales team. Paul will play a key role in making our presence known on the East Coast,” says Michael Shehan, president and CEO. “Paul brings SpotXchange the experience and know-how to make a splash on Madison Avenue. He has spent the past eight years educating advertisers and agency executives on the power of emerging technologies in advertising. His prior work in broadcast and search shows depth to his understanding of not only what is out there, but what advertisers need to know to reach audiences in today’s evolving marketing landscape.“

 

Paul joins SpotXchange from BrightSpot Media where he was the director of sales for the Eastern Region. Since 1998, Paul has worked for innovative broadband advertising companies, such as Lightningcast, FMiTV Networks and broadcast.com (now part of Yahoo). “The broadband distribution channel is commanding attention from advertisers and their agencies with its premium content and its massive audience reach, so the timing is perfect to introduce an easy-to-use, open-auction marketplace for online video advertising sales. SpotXchange has the built-in tools necessary to effectively target audiences that our clients need to reach,” says Bowlin. 

SpotXchange leverages the best of search engine marketing with a self-service, auction-based ad-matching, ad-serving technology platform that brings publishers and advertiser together in one marketplace.

• The platform allows publishers and advertisers to trade media more equitably and cost effectively than traditional ad networks or static, fixed price, negotiated contracts.
• Targeting is on a granular level, advertisers can target publishers by geographic location (country, state, city, zip or DMA), daypart (time-of-day and date), demographic and by contextual category.

 

About Booyah Networks     

Booyah Networks, founded in 2001, is a Colorado-based online marketing and technologies company. The company’s divisions, The Booyah Agency (www.thebooyahagency.com) and SpotXchange (www.spotxchange.com) use their expertise, technologies and distribution tactics to maximize online marketing efforts on behalf of their clients. In 2006, Booyah Network ranked 23^rd on Inc. magazine’s list of 500 fastest growing companies. Booyah has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include VideoEgg, blip.tv, Little Tikes, DVD Empire, Thought Equity, and others. Visit Booyah Networks online at www.booyahnetworks.com.

 

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