Contact: Valerie Quintanilla
Booyah Networks
Valerie@BooyahNetworks.com
303.426.7776, ext. 223
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For Immediate Release
The Booyah Agency Takes Bronze Peak Award for Quintess Campaign
BOULDER, CO – (June 20, 2006) – The Booyah Agency
(TBA), Booyah Networks’ search engine marketing department, received the
American Marketing Associations’ bronze Peak award in the Interactive Marketing
category for its 2005 search engine marketing campaign for luxury residence
club, Quintess.
TBA began working with Quintess in 2005 with a complete
audit of the company’s search engine marketing practices. From there, TBA exploited
the company’s online sweet spots and adjusted the friction areas for increased
results.
Campaign results included:
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100 percent increase in qualified lead volume
·
85 percent cost-per-lead decrease
·
650 percent visitor-to-lead conversion rate
·
23,000 budget surplus
Key components of the campaign included:
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Expert key word selection and bid strategy
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Web site usability solutions
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Creative and landing page solutions
About Booyah Networks
Booyah Networks, founded in 2001, is a Boulder,
Colorado-based online marketing and technologies company. The company’s divisions,
The Booyah Agency and Booyah Broadcasting Group use their
unparalleled expertise, technologies and distribution tactics to maximize
online marketing efforts on behalf of their clients. Booyah Networks was
recognized by the Denver Chamber of Commerce as the 2006 Emerging Business of
the Year. Booyah Networks has offices in Boulder and Los Angeles. Clients
include EarthLink, Little Tikes, DVD Empire, Thought Equity, Arena Football
League (AFL) and others. Visit Booyah Networks online at www.booyahnetworks.com.
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