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| NEWS: SpotXchange is Top Video Advertising Platform in Streaming Media’s First Readers’ Choice Award
Westminster, CO (October 22, 2007)—More than 3,000 Streaming Media and StreamingMedia.com readers voted and chose SpotXchange as their top choice for an online video advertising platform in the publication’s first annual Readers’ Choice Award.
“This is a tremendous opportunity for us to acknowledge not just the winners of these awards but the continued growth and vitality of the streaming media industry,” says Streaming Media editor Eric Schumacher-Rasmussen. “The winners exemplify technological and business innovation, as well as outstanding customer service and brand messaging. I think the fact that the winners were chosen by end users makes them all the more meaningful.”
Winners were announced at www.streamingmedia.com on October 19, and in the October/November issue of Streaming Media magazine. As part of this year’s Streaming Media West show, awards will be presented to the winners at the Streaming Media Readers’ Choice Awards Reception Party at 7:30 p.m. on Wednesday, November 7, at the Grande Ballroom of the St. Clair Hotel in San Jose. The reception will be open to full conference attendees, speakers, exhibitors, and the press, as well as to the winners.
“It is a huge honor for us to receive this award from our peers,” said Michael Shehan, President/CEO of SpotXchange. “Our engineering team works around the clock to bring users a powerful tool for placing online video ads, so this is really a testament to their commitment to bring best technology to the space.”
Based in Colorado and launched in November 2006, SpotXchange is the first online video advertising platform to allow advertisers to leverage the power of broadcast advertising on the Web. With SpotXchange, advertisers can buy and manage online video ads with the ease and efficiencies currently offered for search engine marketing campaigns. The SpotXchange patent-pending technology takes the best practices in sponsored search—self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization—and applies those tools to in-stream video advertising. Currently, the SpotXchange marketplace represents over one billion monthly impressions.
The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Networks ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, Voxant, Blinkx, blip.tv, LiveVideo.com, NeoEdge, Visible World and others. Visit SpotXchange online at www.spotxchange.com.
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