NET SENSE

Auction-based video ads

Commentary: Coming soon to a player near you

By Bambi Francisco, MarketWatch

Last Update: 12:01 AM ET Aug 15, 2006

SAN FRANCISCO (MarketWatch) -- They can't do it today, but pretty soon advertisers will be able to bid to be placed on video advertisements served up by Google.

 

If Google does roll out such as service, it will be one of the first. My bet is the service comes out before the end of this year. Besides Booyah Networks in Denver, there aren't many, if any companies offering such an auction-based bidding service for video today. Trust me, I've looked around.

 

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